1. First Impressions Matter

Buyers often form an opinion about a home within the first few minutes of seeing it. A well-staged home creates a positive first impression, making it more appealing and inviting.

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2. Visualization

Staging helps buyers visualize themselves living in the space. By showcasing the home’s potential, buyers can better see how their furniture and belongings might fit, which can be a deciding factor in their purchase decision. The NAR reports that 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

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3. Highlighting Features

Professional staging accentuates the best features of a home while downplaying its flaws. According to the Real Estate Staging Association (RESA), staged homes sell 73% faster than their non-staged counterparts.

4. Emotional Connection

A beautifully staged home can create an emotional connection with buyers. NAR's data indicates that 40% of buyers are more willing to walk through a home they saw online if it is staged. When buyers feel emotionally connected to a property, they are more likely to make an offer.

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5. Competitive Edge

In a competitive real estate market, staging can set a property apart from other listings. A staged home stands out in online listings and in-person showings, making it more memorable to potential buyers.

6. Higher Sale Price

Staged homes often sell for more money. Buyers perceive staged homes as well-maintained and move-in ready, which can justify a higher asking price. RESA found that staged homes sell for an average of 6-25% more than non-staged homes. 

7. Faster Sales

Staged homes typically spend less time on the market. A quicker sale can reduce the stress and costs associated with maintaining and marketing a property over a long period. NAR report shows that homes staged before listing sold 79% faster than those staged sometime after being listed.

8. Enhanced Online Presence

NAR states that 95% of buyers use the internet in their home search, and homes with high-quality photos attract more interest. Professionally staged homes provide better photos, making them stand out.​

9. Demonstrating Potential

For vacant homes, staging adds context to empty spaces, showing buyers how rooms can be used. The NAR found that 47% of buyers’ agents believe staging affects most buyers’ view of the home.

10. Minimizing Flaws

Staging can strategically arrange furniture and decor to minimize the impact of any less desirable features of a home. The Real Estate Staging Association states that 97% of buyers’ agents said staging has a positive effect on buyers.

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The many benefits of staging a property range from creating strong first impressions and emotional connections to achieving faster sales and higher prices. See for yourself with the help of House of Oak.